Meta ads agency for Shopify brands
1% Agency is a Meta ads agency for Shopify brands doing $100K+ per month. We manage around $400K a month in ad spend for e-commerce, and every account runs on the same rules: profit targets come from your margin, testing is separate from scaling, and creative volume is built in. Creative strategy and production are part of the work, not an extra.
How we run Meta ads for Shopify
| Rule | Why it matters |
| Testing and scaling run in separate campaigns | Testing needs cheap, fast data. Scaling needs stable learning. One campaign cannot do both. |
| Cost caps come from your AOV and margin | Every cap change is a margin decision. At a $90 AOV and 55% margin, break-even is a $49 cost per purchase. |
| Budget changes of 20-30% at most | Bigger jumps reset learning, and you pay for it twice. |
| Optimize for value once you have more than one price tier | Otherwise the algorithm drifts to the cheapest, thinnest-margin product. |
| Shopify is the source of truth | Platform-reported revenue often runs 20-50% above actual orders, so we reconcile it every week. |
Creative testing at scale
Since Andromeda, Meta rewards creative volume more than targeting. We produce 1300+ creatives a month across our clients. A newer account gets around 50 new creatives a week, a larger one around 100.
Every concept has a written angle, avatar, funnel stage and a reason it should work. That keeps our hit rate at 20-30%. More on how we build them: performance creative agency for DTC brands.
Landing pages that match the ad
At scale you buy colder audiences, and a product page built for warm traffic converts them poorly. With $150K a month in spend and a $90 AOV, moving site conversion from 1.2% to 3.0% turns a $75 loss per order into break-even.
So we build pages for each winning angle: advertorial landing pages, listicles and direct response pages.
Results
| Store | Result | What we ran |
| US brand, AOV around $350 | $5.4M in sales over the last 12 months, scaling for 3+ years | Meta Ads, creative strategy |
| Worldwide store | $898K ad spend, $2.66M revenue, 2.96 average ROAS. Top campaigns at 3.1-4.05 ROAS | Meta Ads |
| US brand, AOV around $90 | $2M in sales over the last 12 months | Meta Ads, creative strategy |
| Jenn, clothing store | $30K to $100K per month in 4 months | Meta Ads |
| Olivia, accessories | Doubled sales in 60 days, now $500K+ per month | Meta Ads |
FAQ
What does a Meta ads agency for Shopify do?
It plans, launches and scales Facebook and Instagram ads for your store: account structure, budgets, bidding, audiences and creative testing. We measure all of it against Shopify orders and your margin.
Are creatives included?
Yes. Creative strategy and production are part of our Meta Ads work.
What size of brand do you work with?
Shopify brands doing $100K+ per month in revenue. Creative volume and proper testing need a real budget behind them.
How do you report?
Weekly reports, reconciled against Shopify, and KPIs written into the contract.
Do you also run Google Ads?
Yes. Meta creates demand and Google captures it. We usually add Google once a brand passes about $30K per month. See how we run both as an ecommerce growth agency.
Ready to scale your Meta ads?
Book a free 30-minute call. We will audit your ad account and creative and show where spend is leaking.
All services: services for Shopify brands.