Performance creative agency for DTC brands
1% Agency is a performance creative agency for Shopify and DTC brands doing $100K+ per month. We plan, produce and test ad creative for Meta, and we run the ads ourselves, so every concept is judged by purchases, not by likes. Across our clients we produce 1300+ creatives a month.
Creative strategy before production
Volume without a reason behind it is an expensive random number generator. Every concept we make commits in writing to five fields:
| Field | What it forces | Example |
| Angle | The specific argument being made | Fear of what plastic does to the body |
| Concept | The format that carries it | Animated character, an organ speaks in first person |
| Avatar | Exactly who is being spoken to | Woman 30-45, wellness-oriented, reads labels |
| Funnel stage | Awareness level decides the message | Top of funnel, problem introduction |
| Why this will work | The pattern behind it | Problem personification plus an easy first step |
Formats we produce
| Type | How it sells | Use it for |
| UGC and talking head | Peer credibility | Products that need trust before purchase |
| Problem-solution | Agitate, then resolve | Unaware audiences |
| Comparison | Differentiation | Crowded categories with cheap copies |
| Listicle video | Structured reasons | Buyers comparing options |
| Founder story | Brand trust | Premium price points |
| Animation | Explains invisible mechanisms | Science, health, how it works |
| Static | Instant message | Offers, comparisons, proof |
Testing and scaling winners
- A newer account gets around 50 new creatives a week, a larger one around 100.
- New concepts go into a separate testing campaign with a written promotion rule.
- A strong winner holds CPA as spend rises, a regular winner breaks when pushed. We scale the first and iterate the second.
- Iteration keeps the winning argument and changes the vehicle: new hooks, new avatars, video to static and back.
Our hit rate runs at 20-30%. We also run the ads: Meta ads agency for Shopify brands.
Results
| Brand | Result | What we ran |
| US brand | $5.4M in sales over the last 12 months | Meta Ads, creative strategy |
| US brand | $2M in sales over the last 12 months | Meta Ads, creative strategy |
| Wellness brand, Germany | $4M+ in sales, about $2M in November-December alone | Meta Ads, creative strategy, advertorials, landing pages |
| Shopify store | $70K to $300K per month in 30 days | New creatives, landing page, email |
FAQ
What is a performance creative agency?
An agency that makes ad creative to drive sales, then tests and scales it on paid channels. Success is measured in purchases and CPA, not in views.
How many creatives will we get?
Around 50 new creatives a week for a newer account and around 100 for a larger one, depending on spend and how many winners the account can absorb.
Do you produce UGC?
Yes. UGC, talking head, animation and static ads, chosen by the angle and the funnel stage.
What is a good hit rate?
20-30% of new concepts becoming winners is a healthy range. Under 10% usually means volume without a pattern behind it.
Can we hire you only for creative?
Creative performs better when the same team runs the ads, because test results decide what we make next. On the audit call we look at your setup and suggest the right scope.
Ready for creative that scales?
Book a free 30-minute call. We will review your current ads and show which angles are missing.
All services: services for Shopify brands.